Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.
BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.
With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.
Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at BHGE.com. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Digital Communications Manager is a core member of the Digital Communications team, and works in close partnership with BHGE Digital, GE Digital, BHGE regions and the global BHE Communications team to design, drive and execute integrated communications programs that bringing BHGE’s digital strategy to life.
Essential Responsibilities: The ideal candidate will be a proactive strategist with integrated corporate communications experience, who knows how to translate complex information into simple, clear and impactful communications programs that deliver business outcomes.
Working closely with the Digital Communications leader, this role will be responsible for building thought leadership, creative content and solution-centric storytelling for the BHGE digital portfolio and digital transformation impact across key industry media, stakeholders and platforms. This role will help build and grow a BHGE-wide culture of understanding and support of digital, while generating excitement and engagement across the global BHGE Digital organization. This role will also plan, manage and execute customer experiences, curating digital commercial opportunities through events, boards and ongoing customer engagement programs, working closely with the Marketing organization.
The role reports to the Global Digital Communications Leader and collaborates with stakeholders across the entire BHGE portfolio.
In the role of Digital Communications Manager, you will:
Build relationships with core industry stakeholders including media, social and industry influencers and associations
Oversee integrated creative content strategy for external positioning and storytelling of software solutions, partnering on digital advertising and promotions
Collaborate with communications and marketing teams for Digital website content creation including creative visualizations
Partner with Regional Communications leaders and ABM / Field Marketers for integrated account-based communications plans, developing customer success stories, case studies, testimonials, videos and other thought leadership positioning around GE Oil & Gas software
Work with GE Oil & Gas and GE Digital events and marketing teams to drive CxO engagement through creative customer experiences, leveraging targeted events, demos, virtual, and app-based experiences
Partner closely with the global communications Culture team to build employee engagement programs to educate and engage employees around the BHGE digital strategy and celebrate success
Manage internal communications channel and rhythm, tracking ROI to ensure the best engagement mechanisms
Lead digital media strategy, leveraging paid channels to engage with customers including Search Engine Marketing, LinkedIn and trade engagements
Partner closely with marketing leadership to ensure alignment to product marketing, demand generation and pipeline objectives
Evaluate emerging digital communications trends. Provide thought leadership and perspective for adoption where appropriate
Act as anchor point for the NAM, LATAM, APAC and MENAT teams around solution-based content and regional communications strategic planning for digital
Bachelor's Degree in Communications, Marketing, Business, or related discipline from an accredited college or university
Minimum 8 years of experience in digital marketing management
Minimum 8 years of experienced as a software marketing and/or communications professional with including 8 years of experience in the B2B space
Travel up to 10% of the time, as required
Experience working with complex enterprise software applications; SaaS / PaaS experience a plus
Passion for technology and the ability to translate technology capabilities into compelling messaging and storytelling for CxO audience
Excellent people and agency management, project management and organizational skills.
Ability to effectively juggle content strategy and development that spans from highly creative to technical
Self-starter able to work successfully across complex matrix of stakeholders
Effective communicator in both verbal & written presentations
Clear-thinker, good listener, externally focused, problem-solver
Interpersonal skills with ability to embrace & drive change in a matrixed environment
Experience leading and/or direct involvement in large-scale projects and programs
Demonstrated problem solving and creative skills, ability to exercise sound judgment and make decisions based on business, market and customer trends
Demonstrated achievement & leadership in commercial and/or marketing roles
Ability to perform in a high-pressure environment juggling and executing on multiple priorities
Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
Locations: United States; California; San Ramon
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